by | Jan 8, 2018 | Top List, Trending

The design world is always evolving; fads come and go, technology continues to advance, and color pallets change with each season. As we enter this new year, let’s take a look at the top 10 design trends of 2017.

Bold Color Combinations

Before the start of 2017, we saw a shift from using muted colors to bolder ones. Pantone even named “Greenery,” a vibrant, earthy green, as the 2017 Pantone color of the year. This isn’t to say to neglect the neutral tones, but rather by adding a pop of color with them, it will freshen up the brand’s style with a hint of flare. Companies such as Spotify and Absolut Vodka have already embraced the use of bold colors.

PHOTO SOURCE WEBDESIGNLEDGER.COM
Typography & Font Combinations

As our society becomes increasingly fast-paced, it’s important to grab and keep the consumer’s attention. With typography and various font combinations, the dramatic style will definitely catch a reader’s eye and will keep them on their toes to learn about what’s next. Especially with hand-lettered typography, it brings a sense of authenticity to a brand.

Geometric Shapes

The use of geometric shapes in design brings instant visual interest. It can help brands incorporate movement and sleekness to emphasize elements of their designs. It also touches a bit of nostalgia, by bringing in vibes from the 80s and 90s.

Cinemagraphs

Pioneered by Jamie Beck and Kevin Burg, cinemagraphs are a unique way to continue an image’s story. If you’re not familiar with what cinemagraphs are, they are a fusion between a .jpg and an animated .gif. Or as Beck and Burg refer to them as, “traditional still photographs with a moment of life within it”. A concentrated portion of the image is in motion, while the rest is still stationary. These images give off a magical ‘Harry Potter’ essence to them as they visually intrigue the viewer.

PHOTO SOURCE CINEMAGRAPHS.COM
Minimalism

With the growth of minimalism, design embraces simplicity. It gets rids of any clutter and only presents what is necessary. The cleanliness of minimalist design has appealed to designers as a means of saying what needs to be said, simply. Companies such as Instagram have even simplified their logo.

Hand drawn Illustrations

Utilizing hand drawn illustrations brings an authentic, personal and fun element to a company’s branding. This also helps companies, like Dropbox, seem more approachable for consumers.

Modern Retro

Modern Retro has brought design reminiscent of the 70s, 80s, and 90s. This follows along the trend of nostalgic reboots. Not wanting to let go of our childhood comforts, modern retro brings that nostalgic twist to design.

Modular layout

Modular layout has come to the forefront for web design. By using a modular layout, it simplifies user navigation and interaction, making it more efficient. It also makes things easy to organize into sections on websites.

Candid Photos

The use of candid photography brings a more personable effect on a brand. It helps consumers see what kind of relationship they could have with a company’s service or product.

Vertical Video

As smartphones have become a quintessential part of everyday life, through the use of live videos on Facebook and Snapchat, the vertical formatting of videos has become increasingly popular. Artists, such as Selena Gomez, have also embraced the vertical format for their music videos.

Overall, this year’s trends are all about boldness and revamping the old with new perspectives.
Related Articles

Girls and Video Games

Video games are a great way to destress after a long day from school or work. I started playing video games since elementary school, ranging from the Super Mario bros on the Gameboy Advance to Counter Strike on the PC. In this list, I focus on PC games that I’ve loved...

Top Super Bowl Ads 2019

Last night, many Americans sat down around their televisions to watch Super Bowl LIII. Many of whom anticipated its half-time performance of Spongebob’s “Sweet Victory,” after over a million people rallied a petition to honor the late, Stephan Hillenburg, the creator...

2019 Design Trends

In 2018, a few of the design trends we saw included the use of gradients and semi-flat design, the mixture of illustrations with text, the growing popularity of micro animations, and minimalist design. We’re in our third week of 2019 and design is fusing styles from...

Maxmedia Creates Location Map Graphic
Maxmedia Creates Location Map Graphic Mobile

Facebook IconTwitter Icon  Filled instagram icon  Youtube Icon   LinkedIn Icon   Pinterest Icon

250 N Orange Ave #990 Orlando, FL 32801 | Info@maxmediacreates.com | 407.984.7979

© 2018 Maxmedia Creates

All rights reserved  |   Privacy Policy | Accessibility Statement

If you have any problems accessing this site, please contact Maxmedia Creates at 407-984-7979 or send an email to info@maxmediacreates.com