The design world is always evolving; fads come and go, technology continues to advance, and color pallets change with each season. As we enter this new year, let’s take a look at the top 10 design trends of 2017.
Bold Color Combinations
Before the start of 2017, we saw a shift from using muted colors to bolder ones. Pantone even named “Greenery,” a vibrant, earthy green, as the 2017 Pantone color of the year. This isn’t to say to neglect the neutral tones, but rather by adding a pop of color with them, it will freshen up the brand’s style with a hint of flare. Companies such as Spotify and Absolut Vodka have already embraced the use of bold colors.
Typography & Font Combinations
As our society becomes increasingly fast-paced, it’s important to grab and keep the consumer’s attention. With typography and various font combinations, the dramatic style will definitely catch a reader’s eye and will keep them on their toes to learn about what’s next. Especially with hand-lettered typography, it brings a sense of authenticity to a brand.
The use of geometric shapes in design brings instant visual interest. It can help brands incorporate movement and sleekness to emphasize elements of their designs. It also touches a bit of nostalgia, by bringing in vibes from the 80s and 90s.
Pioneered by Jamie Beck and Kevin Burg, cinemagraphs are a unique way to continue an image’s story. If you’re not familiar with what cinemagraphs are, they are a fusion between a .jpg and an animated .gif. Or as Beck and Burg refer to them as, “traditional still photographs with a moment of life within it”. A concentrated portion of the image is in motion, while the rest is still stationary. These images give off a magical ‘Harry Potter’ essence to them as they visually intrigue the viewer.
With the growth of minimalism, design embraces simplicity. It gets rids of any clutter and only presents what is necessary. The cleanliness of minimalist design has appealed to designers as a means of saying what needs to be said, simply. Companies such as Instagram have even simplified their logo.
Hand drawn Illustrations
Utilizing hand drawn illustrations brings an authentic, personal and fun element to a company’s branding. This also helps companies, like Dropbox, seem more approachable for consumers.
Modern Retro has brought design reminiscent of the 70s, 80s, and 90s. This follows along the trend of nostalgic reboots. Not wanting to let go of our childhood comforts, modern retro brings that nostalgic twist to design.
Modular layout has come to the forefront for web design. By using a modular layout, it simplifies user navigation and interaction, making it more efficient. It also makes things easy to organize into sections on websites.
The use of candid photography brings a more personable effect on a brand. It helps consumers see what kind of relationship they could have with a company’s service or product.
As smartphones have become a quintessential part of everyday life, through the use of live videos on Facebook and Snapchat, the vertical formatting of videos has become increasingly popular. Artists, such as Selena Gomez, have also embraced the vertical format for their music videos.
Overall, this year’s trends are all about boldness and revamping the old with new perspectives.
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