When designing your next billboard, you want to stand out. Choosing the right colors for your outdoor campaign can make the difference between being seen and fading into the background. Color impacts how well information is remembered, so how do you know which colors are going to get you the attention you deserve?
Select No More than 3 Colors

Be selective about which colors you use in your outdoor ad. Too many colors leads to confusion and weakens the overall effectiveness of your billboard. The rule of thumb is “No More than 3 Colors.”

Be Bright, Be Bold

Subtle colors get lost. Simply put, they just don’t work. Instead, opt for fully saturated, vivid colors that stand out against the nature that surrounds the billboard. Don’t blend with the scenery by using subtle, neutral, or pastel colors.

Use High Contrast Colors

Don’t use colors with a similar hue, frequency, or color family. If you want you message to be easy for the viewers to read, colors that contrast with each other will make your billboard pop! The color combinations to the left are the best choices when designing a billboard that is highly visible and memorable.

Ultimately, color plays a large roles in making an effective billboard campaign. Picking the right colors could make or break your design. You only have a few seconds to capture the attention of the viewer who is zooming past your ad with barely a glance. Pick the colors that make it easy for drivers to see your ad and will stick in their heads long after seeing your outdoor advertisement.
Are you ready to start designing your outdoor media campaign? Let’s Chat. Contact Us Today!
Related Articles

Tourism Advertising Around the Globe

Tourism advertising is an important industry for countries all over the globe. Its positive impact on a country’s social and economic development opens up opportunities for business, investments, jobs, and keeps the heritage and culture alive. Tourism campaigns have...

ISA Sign Expo 2018 Recap

The ISA Sign Expo just wrapped up its 2018 show right here in Orlando, FL this past weekend. We had the opportunity to attend this amazing event to see some of the amazing innovations coming to the various signage industries. One of our cornerstones for delivering...

Central Florida Outdoor Advertising

The outdoor advertising industry has steadily grown throughout the years with no sign of slowing down. There are a few factors that go into play when making a billboard buying decision in Central Florida. The most important factor in my opinion is LOCATION, LOCATION,...

Maxmedia Creates Location Map Graphic
Maxmedia Creates Location Map Graphic Mobile

Facebook IconTwitter Icon  Filled instagram icon  Youtube Icon   LinkedIn Icon   Pinterest Icon

250 N Orange Ave #990 Orlando, FL 32801 | Info@maxmediacreates.com | 407.984.7979

© 2019 Maxmedia Creates

All rights reserved  |   Privacy Policy | Accessibility Statement | Careers

If you have any problems accessing this site, please contact Maxmedia Creates at 407-984-7979 or send an email to info@maxmediacreates.com